How does the placement of objects an indication of similarity? Why do we get attracted to things which are more symmetrical and orderly positioned? How does Law of Common Region and Law of Symmetry & Order influence Consumer’s perception? Principle of Common Region Adding borders or other visible barriers is a great way to createContinue reading “Gestalt Psychology and Its Impact on Consumer Behaviour: IV – Common Region and Symmetry and Order”
Tag Archives: experience
Gestalt Psychology and Its Impact on Consumer Behaviour: III – Figure and Ground
How does the surrounding of an object play an important role in its perception? Does object and the background hold any relation? What would be an impact of the figure ground relation on Consumers? Some people will immediately see the tree and birds when viewing the logo for the Pittsburgh Zoo & PPG Aquarium, whileContinue reading “Gestalt Psychology and Its Impact on Consumer Behaviour: III – Figure and Ground”
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Gestalt Psychology and Its Impact on Consumer Behaviour: II – Proximity and Similarity
Why do we group the things placed in closed proximity and built a connection? Why is it easier to relate when we can draw similarity between objects? How is Proximity and Similarity used as Marketing Tools? Marketers use grouping to imply certain desired meanings in connection with their products. For example, an advertisement for teaContinue reading “Gestalt Psychology and Its Impact on Consumer Behaviour: II – Proximity and Similarity”
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Gestalt Psychology and Its Impact on Consumer Behaviour: I – Closure and Continuation
How does an incomplete image or art give viewer the sense of closure for its message or idea? Why does our mind get tricked to fill in the gaps in the visual perception? How do Brand use Principle of Closure and Continuity in their Logos and Visual Ads? Principle of Closure The Principle of ClosureContinue reading “Gestalt Psychology and Its Impact on Consumer Behaviour: I – Closure and Continuation”
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Gestalt Principles
Are you able to perceive and recognize and associate to brand logos? Does the brand logo portray its product and brand message, or is it just an artwork? How do the Subliminal Ads impact Consumer Behaviour? There are numerous things going around in our environment, but as living beings it’s impossible for us to respondContinue reading “Gestalt Principles”
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The Less You Get The More You Want and The Urge to Get it Right Now
Why do we feel the sudden urgency for changing our wardrobe, when there is an end of season sale with 30-40% discount, limited offer? Why do brands offer Exclusive or Premium Limited variants of the Base Models? How many times do you come across the CTAs “Early Bird Discount“, “Hurry Up Limited Time Offer”? WhyContinue reading “The Less You Get The More You Want and The Urge to Get it Right Now”
The Power of Subconscious Mind, and Its Impact on our Buying Decision
How are we intrigued to buy those sweets and candies placed near the cashier? Why would you try to decrease you spend on petrol station when you got yourself that exquisite pair of denims. Why do we end up adding up the items from the suggestion list to our carts on Myntra and Amazon? WhyContinue reading “The Power of Subconscious Mind, and Its Impact on our Buying Decision”
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Social Proofing and Validation
How many times have you compromised your inner gut feeling just to please your friend/colleague? Do you feel anxious if you don’t get 100 likes on your new instagram post? Have you bought an electronic accessory just to show how cool are you? Well, if you been through any of the circumstances above, you haveContinue reading “Social Proofing and Validation”
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What You Say, and How You Say It, is Just What Makes A Difference
Let’s eat with Joy. Let’s eat with, joy! Did you spot the difference between two sentences, well it’s hard to differentiate. The first sentence might be set in a scenario, in a school canteen , where two friends walk, in and see two seats vacant beside their classmate Joy, where one says, let’s eat withContinue reading “What You Say, and How You Say It, is Just What Makes A Difference”
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The Anchoring Effect
The Anchoring Effect is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. During decision making, anchoring occurs when individuals use an initial piece of information to make subsequent judgments. Once an anchor is set, other judgments are madeContinue reading “The Anchoring Effect”
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More Options More Confusion
How many times have you been left confused while ordering from Amazon or Flipkart? How much time do you spend on average reading the review/ratings of webseries on Netflix before picking up one? More options make it even harder for consumer to take a decision, in terms of marketing this is called as Analysis ParalysisContinue reading “More Options More Confusion”
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Market Norms v/s Social Norms
Would you help an elderly person cross the road for a Nickel? Would you charge a pedestrian who ask you to show them direction? Let’s explore what do we mean by Market Norm and Social Norm. Market Norm is the monetary value for any given task/job, it governs what you are willing to do forContinue reading “Market Norms v/s Social Norms”
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The Zero Psychology
Have you ever grabbed a pair of t-shirts from the departmental store when actually you intended to buy only one, but there was an offer on a particular brand that said Buy One Get One FREE? Do you feel, you have been tricked in buying extra or feel you have been treated with extra valueContinue reading “The Zero Psychology”
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How Perception Influences Consumer Behaviour?
Perception is the process by which individuals select, organize, and interpret stimuli into a meaningful and coherent picture of the world, that is, “how we see the world around us.” Perception is a coherent picture of our surrounding created by the 5 Sensory Stimuli Sight/Vision Scent/Smell Sound Touch Taste Let’s understand the impact of eachContinue reading “How Perception Influences Consumer Behaviour?”
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The Marketing Gimmick, the Perception of Value Addition
A Marketing Gimmick is a trick designed to create an overwhelming surge in demand for the brand/product, generally short-lived. Let’s understand this with an example of our most loved sport annual event, IPL. Can you recollect the catchy phrase Yeh Meh Kar Leta Hun, Tab Tak Aap Dream11 Pe Team Bana Lo, Dimag Lagana HaiContinue reading “The Marketing Gimmick, the Perception of Value Addition”
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Consumer Behaviour
How many times in a day do you make a decision to use/consume/buy a particular product? Have you wondered, why you spent endless time on just searching products on Amazon & Flipkart? How much time do you spent on searching for relatable content on Netflix, Prime, Hotstar? For a Matter of Fact, how do youContinue reading “Consumer Behaviour”
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How Consumers Perceive the Brand
What is the first thing that comes to your mind when you hear the word brand? Is it the brands Google, Apple, Amazon, Microsoft, Facebook, Netflix or your local brands such as Munna Chaiwala, Mohanlal Mithaiwala, Mansukh General Stores Brand is a name, term, sign, symbol, or design, or a combination of them, intended toContinue reading “How Consumers Perceive the Brand”
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Marketing Psych 