How does the placement of objects an indication of similarity? Why do we get attracted to things which are more symmetrical and orderly positioned? How does Law of Common Region and Law of Symmetry & Order influence Consumer’s perception? Principle of Common Region Adding borders or other visible barriers is a great way to createContinue reading “Gestalt Psychology and Its Impact on Consumer Behaviour: IV – Common Region and Symmetry and Order”
Tag Archives: brandperception
Gestalt Psychology and Its Impact on Consumer Behaviour: III – Figure and Ground
How does the surrounding of an object play an important role in its perception? Does object and the background hold any relation? What would be an impact of the figure ground relation on Consumers? Some people will immediately see the tree and birds when viewing the logo for the Pittsburgh Zoo & PPG Aquarium, whileContinue reading “Gestalt Psychology and Its Impact on Consumer Behaviour: III – Figure and Ground”
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Gestalt Psychology and Its Impact on Consumer Behaviour: II – Proximity and Similarity
Why do we group the things placed in closed proximity and built a connection? Why is it easier to relate when we can draw similarity between objects? How is Proximity and Similarity used as Marketing Tools? Marketers use grouping to imply certain desired meanings in connection with their products. For example, an advertisement for teaContinue reading “Gestalt Psychology and Its Impact on Consumer Behaviour: II – Proximity and Similarity”
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Gestalt Psychology and Its Impact on Consumer Behaviour: I – Closure and Continuation
How does an incomplete image or art give viewer the sense of closure for its message or idea? Why does our mind get tricked to fill in the gaps in the visual perception? How do Brand use Principle of Closure and Continuity in their Logos and Visual Ads? Principle of Closure The Principle of ClosureContinue reading “Gestalt Psychology and Its Impact on Consumer Behaviour: I – Closure and Continuation”
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Gestalt Principles
Are you able to perceive and recognize and associate to brand logos? Does the brand logo portray its product and brand message, or is it just an artwork? How do the Subliminal Ads impact Consumer Behaviour? There are numerous things going around in our environment, but as living beings it’s impossible for us to respondContinue reading “Gestalt Principles”
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How Perception Influences Consumer Behaviour?
Perception is the process by which individuals select, organize, and interpret stimuli into a meaningful and coherent picture of the world, that is, “how we see the world around us.” Perception is a coherent picture of our surrounding created by the 5 Sensory Stimuli Sight/Vision Scent/Smell Sound Touch Taste Let’s understand the impact of eachContinue reading “How Perception Influences Consumer Behaviour?”
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Marketing Psych 