Welcome to Marketing Psych Blog Posts
How Consumers Perceive the Brand
What is the first thing that comes to your mind when you hear the word brand? Is it the brands Google, Apple, Amazon, Microsoft, Facebook, Netflix or your local brands…
Keep readingConsumer Behaviour
How many times in a day do you make a decision to use/consume/buy a particular product? Have you wondered, why you spent endless time on just searching products on Amazon…
Keep readingThe Marketing Gimmick, the Perception of Value Addition
A Marketing Gimmick is a trick designed to create an overwhelming surge in demand for the brand/product, generally short-lived. Let’s understand this with an example of our most loved sport…
Keep readingHow Perception Influences Consumer Behaviour?
Perception is the process by which individuals select, organize, and interpret stimuli into a meaningful and coherent picture of the world, that is, “how we see the world around us.”…
Keep readingThe Zero Psychology
Have you ever grabbed a pair of t-shirts from the departmental store when actually you intended to buy only one, but there was an offer on a particular brand that…
Keep readingMarket Norms v/s Social Norms
Would you help an elderly person cross the road for a Nickel? Would you charge a pedestrian who ask you to show them direction? Let’s explore what do we mean…
Keep readingMore Options More Confusion
How many times have you been left confused while ordering from Amazon or Flipkart? How much time do you spend on average reading the review/ratings of webseries on Netflix before…
Keep readingThe Anchoring Effect
The Anchoring Effect is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. During…
Keep readingWhat You Say, and How You Say It, is Just What Makes A Difference
Let’s eat with Joy. Let’s eat with, joy! Did you spot the difference between two sentences, well it’s hard to differentiate. The first sentence might be set in a scenario,…
Keep readingSocial Proofing and Validation
How many times have you compromised your inner gut feeling just to please your friend/colleague? Do you feel anxious if you don’t get 100 likes on your new instagram post?…
Keep readingThe Power of Subconscious Mind, and Its Impact on our Buying Decision
How are we intrigued to buy those sweets and candies placed near the cashier? Why would you try to decrease you spend on petrol station when you got yourself that…
Keep readingThe Less You Get The More You Want and The Urge to Get it Right Now
Why do we feel the sudden urgency for changing our wardrobe, when there is an end of season sale with 30-40% discount, limited offer? Why do brands offer Exclusive or…
Keep readingGestalt Principles
Are you able to perceive and recognize and associate to brand logos? Does the brand logo portray its product and brand message, or is it just an artwork? How do…
Keep readingGestalt Psychology and Its Impact on Consumer Behaviour: I – Closure and Continuation
How does an incomplete image or art give viewer the sense of closure for its message or idea? Why does our mind get tricked to fill in the gaps in…
Keep readingGestalt Psychology and Its Impact on Consumer Behaviour: II – Proximity and Similarity
Why do we group the things placed in closed proximity and built a connection? Why is it easier to relate when we can draw similarity between objects? How is Proximity…
Keep readingGestalt Psychology and Its Impact on Consumer Behaviour: III – Figure and Ground
How does the surrounding of an object play an important role in its perception? Does object and the background hold any relation? What would be an impact of the figure…
Keep readingGestalt Psychology and Its Impact on Consumer Behaviour: IV – Common Region and Symmetry and Order
How does the placement of objects an indication of similarity? Why do we get attracted to things which are more symmetrical and orderly positioned? How does Law of Common Region…
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